Define the scope first
Connect company information, brand voice and overseas communication through translation, transcreation and original content.
Tell us the target language, purpose, receiving audience and desired timing. Related files for the same matter can share a contact, spellings, terminology and delivery plan; main text, attachments and supplementary records are checked separately.
Developing expression from confirmed information
Brand content needs to fit readers’ understanding and remain grounded in facts. Translation, transcreation and original writing use different methods while sharing a consistent basis for capabilities, conditions and evidence.
Messages and evidence
Separate positioning, features, buyer problems and supporting material, identifying public and internal-only facts. Retain sources and qualifications for numerical, evaluative and outcome claims. Query unsupported wording rather than invent credentials, prominent clients or comparative results for persuasive effect.
Headlines, body copy and actions
Headlines attract relevant readers, body copy explains value and conditions, and actions identify the next step. Keep facts and availability aligned across all three. Place qualifications appropriately when headlines are short and do not promise immediate services that a contact, trial or purchase flow cannot deliver.
Channel adaptation and voice
Adapt pace, length and information order for emails, social content, decks and landing pages. Offer meaning notes and alternatives for humor or wordplay. Cultural adaptation must not remove key conditions or turn an ordinary feature into an exclusive capability.
Giving creative review clear comparison points
Brand review can stall at personal preference. Explaining strategy, facts, tone and use separately helps clients select copy and maintain later versions more precisely.
Creative briefs and samples
A brief should define audience knowledge, communication goals, placement and mandatory information, with a sample to establish voice. Brand rules and prohibited wording need usable examples rather than abstract preferences. Sample approval does not validate new business facts introduced later.
Alternatives and back-translation notes
Explain meaning, tone and intended use for alternatives and add back-translations where helpful for reviewers. Discuss messaging differences without inventing campaign results. Record the chosen version and permitted line breaks or cropping so reused assets do not change the message.
Fact updates and asset tracking
Trace updated specifications, service scope or brand names through headlines, captions and sales wording. Separate fact and voice approvals and record adopted versions and open items. Previous approval does not make an obsolete line valid for a new product or market.
Materials and content
Global business
Establish brand positioning, audience, channels, objectives and approved factual source material.
Campaigns
Use an outline or sample to agree voice, product names, key messages and intended emphasis.
Content creation
Distinguish translation, transcreation and original writing, and consolidate stakeholder review comments.
Translation and review priorities
- Establish brand positioning, audience, channels, objectives and approved factual source material.
- Use an outline or sample to agree voice, product names, key messages and intended emphasis.
- Distinguish translation, transcreation and original writing, and consolidate stakeholder review comments.
Delivery, price and timing
Price and timing are assessed against language direction, word or page volume, subject matter, source clarity, editability, layout, review and supporting requirements. Changes to the source, languages or supporting work require a revised scope and plan.
Agree Word, PDF, Excel, subtitle or other formats, including any editable files, paper copies, statements or signatures actually needed. Supporting arrangements are defined for the particular purpose and receiving requirements.
A clear process at every stage
- 01
Define the purpose
Specify files, languages, volume, receiving requirements and timing.
- 02
Agree the plan
Confirm scope, references, review responsibilities, supporting work and delivery.
- 03
Translate and review
Use subject references and check terms, numbers, tables and versions.
- 04
Deliver and coordinate
Deliver the agreed files, consolidate feedback and confirm later updates.
What should I prepare?
Provide a clear, complete source and relevant references. Include approved translations, required terms or name spellings where available. Share special receiving formats, statement or signature requirements and other supporting needs for individual confirmation.
Explore related services
Confirm the project details
Does transcreation allow departures from the source wording?
Structure, imagery and phrasing can change within agreed facts, messages and qualifications. Explain substantial departures or provide back-translations for selection. Transcreation does not authorize invented selling points; new content needs supporting material and an explicit original-writing scope.
Are competitor links enough to write our company introduction?
Competitors may inform industry tone but cannot establish your capabilities or history. Supply real products, scope and public information for an outline. Keep gaps open rather than borrow competitors’ customers, certifications, figures or distinguishing claims as your own.
How are conflicting departmental comments handled?
Route fact, voice and business-condition comments to the appropriate owners and consolidate through one contact. Explain options and tradeoffs for the same line rather than distribute inconsistent versions across assets. Apply the decision to linked headlines, image text and sales material.